Elua Makani
Surfboards

Elua Makani is our own affordably priced brand of surfboards designed on Maui and built to perform in any conditions – available to try before you buy!

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Windsurfing
Gear

Second Wind is Maui’s biggest windsurfing dealer, featuring the world’s best brands since 1985. Ezzy, North, S2, Maui Sails, Fanatic, RRD in stock – all available to try before you buy!

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Stand-up
Paddling

Second Wind is Maui’s best source of SUP products, featuring brands like Jimmy Lewis, S.I.C., NSP, Fanatic, Kahuna and our own Elua Makani line of performance products.

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Kiteboarding
Gear

Second Wind is your #1 source for kiteboarding gear on Maui. Exclusive dealer of North and Core products – all available to try before you buy!

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Foilboarding
Gear

We are ahead of the curve in foilboarding. This sport has seen it’s origin here on Maui. Thus, we are able to bu a cutting edge authority on hydrocoils for kite, SUP, or sail.

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Our
Store

Our experienced staff will match you with quality and affordable equipment and apparel that will enable you to maximize and completely enjoy your time out on the water and under the sun.

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New Products

secondwindmaui

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Sep 6

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Instagram post 2127259309988903156_289294143 Hand kite, surf wing, whatever you want to call this new form of fun we got@you covered. @slingshotkite SlingWing in stock

Hand kite, surf wing, whatever you want to call this new form of fun we got@you covered. @slingshotkite SlingWing in stock ...

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secondwindmaui

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Jul 22

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Instagram post 2093951820196931614_289294143 BACK TO SCHOOL DAKINE Backpack, Luggage, Wallets and Bags SALE 20% off

BACK TO SCHOOL DAKINE Backpack, Luggage, Wallets and Bags SALE 20% off ...

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secondwindmaui

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Jul 22

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Instagram post 2093917344469293204_289294143 Second Wind being represented at the new kahului Safeway. Opening this Wednesday!!

Second Wind being represented at the new kahului Safeway. Opening this Wednesday!! ...

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secondwindmaui

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Jul 15

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Instagram post 2088877819585429482_289294143 All ready for back to school DAKINE back packs and hip packs!! Come get your kama'aina discount before there gone!!!!

All ready for back to school DAKINE back packs and hip packs!! Come get your kama'aina discount before there gone!!!! ...

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secondwindmaui

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Jul 7

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Instagram post 2082473093058793571_289294143 YAKIMA car rack winner!!!!!!!! Paul Olson!!! Congratulations!! Thank you Maui for coming out to support us ❤️❤️🍻!!

YAKIMA car rack winner!!!!!!!! Paul Olson!!! Congratulations!! Thank you Maui for coming out to support us ❤️❤️🍻!! ...

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secondwindmaui

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Jul 6

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Instagram post 2082339782425260123_289294143 Our friendly beautiful volunteers!!! Thank you so much for helping out!

Our friendly beautiful volunteers!!! Thank you so much for helping out! ...

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secondwindmaui

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Jul 6

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Instagram post 2082331573803071478_289294143 CONGRATULATIONS!!!! Deborah Roberts!!! Our noon winner of a brand new NSP 7'6 Surf Board!!!! Come get your raffle tickets for the 5'oclock give away. A brand new Yakima truck rack!!

CONGRATULATIONS!!!! Deborah Roberts!!! Our noon winner of a brand new NSP 7'6 Surf Board!!!! Come get your raffle tickets for the 5'oclock give away. A brand new Yakima truck rack!! ...

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secondwindmaui

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Jul 2

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Instagram post 2079447679356935393_289294143 Now carrying "RAINBOW SLIPPERS"!!!! Men's sizes 7-15 Ladies sizes 5-10

Now carrying "RAINBOW SLIPPERS"!!!! Men's sizes 7-15 Ladies sizes 5-10 ...

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We offer lessons and rentals on Maui.

Lessons

Whether you are a first-time beginner or a seasoned pro, Second Wind’s lessons and rentals are for all ages and abilities. Our experienced professional instructors have the knowledge and ability to provide an incomparable experience on beautiful Maui.

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Rentals

Second Wind Maui, offers the top professional equipment in the industry. You can reserve equipment directly on this website, or visit our store.

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Second Wind Maui Reviews
Second Wind Maui Reviews
4.5
Based on 70 reviews
First visit purchasing racks for sons truck.. Went back for installation but clamps couldn't fit a 2015 truck. Worker, I hope I got his name correct,...
Sharon W.
Sharon W.
Great place, very friendly accommodating and reasonable prices.
Jacobo B
Jacobo B
Best store in maui for Kite surfing and other Water sport , nice people, fare Price and good service.Rent a bord for one week and switched between all tipe of bords.לקוראי עברית... חנות מצויינת מחזיקה בעיקר ציוד של north ומוכרת מצנחים משומשים במצב חדש..חובה לעבור בחנות לפני שיורדים לחוף, כן העלתי מדריך שלם בפייסבוק על גלישת קייט במאוי.... חובה לקרוא.
שמעון זקן
שמעון זקן
Love Second Wind, Best Shop on Maui! Ola 'i ke ahe lau makani.
Jo Kealoha
Jo Kealoha
This place was excellent. I needed a surfboard to use for the day on my last day here in Maui. Gave them a callAnd they told Me $25 to rent a long board...
Wayne S.
Wayne S.
This is the store to go near Kanaha Beach. Great choice of new clothes and gear. Easy access and good parking. The staff is helpful and relaxed.
Rob Shea
Rob Shea
I cannot say enough good things about second wind - premium kite gear in really good condition and Ian and Kevin are really helpful and take their time to make sure you get the right equipment and info.
Patric Carlsson
Patric Carlsson
Good surf & windsport shop. Hydrofoil board rentals (board only - brought my own foil, which was a lot easier to travel with). Great service - good selection.
Luther Birdzell
Luther Birdzell
I've purchased two SUP boards from Second Wind for shipment to Oregon. Great prices and customer service as well as very careful packing of the boards and timely delivery. Highly Recommended!
Peter Kotkas
Peter Kotkas
Really good prices on gear, they have something for everyone. The staff are next level: super knowledgeable and always there to help & accommodate. I've called Trevor many times and he's always passionate and giving great answers on the phone which is nice when budgeting and planning for a trip to Maui. Their location is right be kite beach too. Excellent shop & staff all around.
Brandon N
Brandon N
Great service! I always got the windsurfing stuff I needed. I can highly recommend it!!!!!!
lothar palm
lothar palm
Nice guys, can sign up for water sport lessons there and have good selection of beach clothing.
Sam Konigsberg
Sam Konigsberg
I rented windsurfing gear from them during my trip. The overall experience was amazing. Highlights:- One of the better priced places for daily rentals-...
Kevin B.
Kevin B.
Big thanks to Kevin and staff for looking after us with some beautiful boards to rent while we were in Maui. We'll be back �
Christine Den Elzen
Christine Den Elzen
Great service and very fair prices
M. A.
M. A.
My family visits Maui in the summer to sup, surf and downwind. We rent all of our equipment from here. Great selection and knowledgeable staff. Customer service is nonexistent these days but not in this store- they go above and beyond. 10 stars from me!
Jenny Mills Alderman
Jenny Mills Alderman
This is a fantastic surf shop. I have purchased many items from Second Wind, including a SUP board, 2 paddles and a Thule roof rack, as well as countless board shorts, rash guards and tees. I am always treated professionally, courteously, and they are always friendly. Their technical knowledge is amazing. One of the owners even installed my roof rack at no cost to me. Do business with these people; you will be pleased with the outcome.
Michael Haines
Michael Haines
I come here for anything surf kite or beach related, great used kite selection, staff is knowledgable and friendly
Nik Sabin
Nik Sabin
Recently bought a new board and paddle from Second Wind. After shopping a couple other stores, I have to say this was the spot I've been looking for. Ian was awesome... He asked all the right questions to evaluate my needs, and took the time to talk story about the choices. His evaluation was spot on, his description was accurate. I dig my new board and paddle. Huge Mahalos!!
Mark Zigler
Mark Zigler
My happiness agency in Maui. Kevin's guys are friendly and professional. I visited the store a couple of times to buy a SUP BOARD and accessories and the stuff was always helpful. They make their own surf brand, Elua Makani, which is in the highest quality for convenient prices.
Hezi Bahry
Hezi Bahry
This is your one stop the real deal surf kite and windsurf shop in Maui. Friendly service great deals awesome newest gear in town.
Jakey Maui
Jakey Maui
Second year at the OluKai Ho'olaule'a and Paddle Imua, and Second Wind did not fail. Kevin and his crew set us up with SIC downwind boards, Elua Makani SUP surf boards, rental gear for everything we forgot back in Cali, great advice, and super friendly service -- even though we kept changing what we wanted, practically on a daily basis. Second Wind feels a little like our home away from home...if you hang too much at your local shop, you know what I mean. We could tell these guys genuinely wanted us to have a great time in Maui. And we did. Thanks SW!!!Highpoint of the trip: Ian from Second Wind wrangling us for the Paddle Imua relay, then paddling with one of the Camp Imua kids and crossing the finish with Andrea Moller and Sonni Honsched cheering us on. All kinds of awesome right there.
Hiro Ledogue
Hiro Ledogue
It's a great store! I can stay there all day long... very friendly people and they really know their stuff. So if you go to Maui and wanna know more about kite, SUP, Windsurf, Surfing...YOU must stop by.
Fe Garcia
Fe Garcia
Great people, and awesome gear. A winning combination!
Gretchen Cardosa
Gretchen Cardosa
I am scheduled for vacation soon so I called this shop to get some insight on local conditions and recommended gear. I got a really patient and and very informative expert named Trevor on the other end of the phone who had even remembered my name from a previous call. This is the kind of place I can take all my business and count on for great deals and advise.I look forward to meeting you guys in person ALOHA !
Randy SkyWalker
Randy SkyWalker
Great gear, and low prices. Staff was friendly and helpful. Can't ask for more. Thanks for sharing the stoke!
Christopher Joyce
Christopher Joyce
Great store with very friendly folks who really know their stuff.
Philipp Schindler
Philipp Schindler
Great Surf, Kite, Windsurf Store! They have it all, with friendly staff and great service.And if you are an Aqua Sports Maui student you get a special discount there!
Maui Kiteboarding Lessons by Aqua Sports Maui
Maui Kiteboarding Lessons by Aqua Sports Maui
Excellent Surf/Sail Shop w/Soul. Great employees (and owner)First class service and support..Real Surf Shop!. Even helped me ship boards airfreight!!! Count on great gear & team .
BigImpactFilms
BigImpactFilms
this are one of the best windsurf/kite/sup/board/surf shops on the island. they have good deals and used equipment ,which i like. the staff is professional and knowledgeable. they don't seem to bs you as much as some other places.i visit them every vacation when i go to the island to windsurf. "i'll be back".
Allen Brady
Allen Brady
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